Wangechi Warui Social Media Marketer & Digital Content Produer
Social Media Video Production
With a diverse background in video production, content creation, and digital marketing, I specialize in producing engaging video content for social platforms like Instagram, TikTok, and YouTube. From writing scripts to shooting to editing, I know how to bring creative concepts to life with meticulous precision and technical expertise. I’ve worked across a variety of industries, including news, entertainment, and product marketing. No matter the industry, I remain focused on creating the best content I can for my clients' brands and supporters.
Social Trends Content Creation
Utilized Instagram's features to enhance engagement by showcasing behind-the-scenes footage with a well-known ATL restaurant and collaborating with them, achieving over 15,000 reach
With a unique take on a trending sound, this reel surpassed usual posts, and viewers mentioned it introduced them to the show. It garnered almost 1,000 likes, outperforming standard content
Multi-Platform Video Production
From concept development to post-production, I have experience handling every level of production when it comes to creating impactful videos that
resonate with various audiences.
Act Up Podcast
Transformed 20–30 minute podcast episodes into high-performing short-form videos for TikTok, Instagram, and YouTube. On-screen text, captions, and vertical formatting consistently generated 10K+ views and contributed to the show's top-performing posts.
Helped with brand discoverability and algorithmic distribution, which allowed over 90,000 unique accounts to find their Meta page despite a limited follower base.
Month to month, I showed consistent engagement and kept the momentum for the show's growth until their season finale.
My research in my client's audience allowed me to produce multiple videos that ranked among their highest-viewed content!
Fun Fact: Taraji P. Henson shared and commented on this video!
CUSTOMIZED POSTS
Captured and organized on-set photos to create a promotional archive for Pictionary on TV. Maintained a structured workflow for a timely social media rollout, curating and posting weekly Instagram carousels to highlight celebrity guests and promote daily episodes.
Wrote engaging copy using key segments from CNN’s 'One World,' incorporating SEO-driven keywords, relevant hashtags, and strategic mentions to maximize visibility and audience reach.
A/B TESTING
